Phil Myers: The Secrets of Market-Driven Leaders
Phil Myers is the President of Pragmatic Marketing, the industry standard for technology product management and marketing. Pragmatic Marketing teaches a practical, market-driven approach to creating and delivering technology products. 90 percent of 40,000+ alumni indicate the training essential or very useful to their careers.
Phil talks with Brad Baldwin about their new eBook, The Secrets of Market-Driven Leaders. Based on surveys spanning 3,000 companies, 40,000 individuals and one-on-one interviews with 30 technology CEOs, the authors found seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And also the seven fatal flaws that derail market laggards.
The eBook is available as a PDF download free of charge at:
www.pragmaticmarketing.com/secrets
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