TaylorMade Golf’s Product and Brand Man

May 2nd, 2007 |
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Sean Toulon, TaylorMade Golf‘s executive vice president of product and brand creation, is passionate about delivering the best performance golf equipment in the world. When Toulon wrote the plan for what would become the number one metal wood on tour, the R7 Quad, a lot of interaction and experience from tour players like Sergio Garcia and Retief Goosen went into the strategy. But more than that, there was an amazing amount of science and technology that allowed TaylorMade to mass customize a golf club to fit virtualy every player.

Toulon shares his thoughts with Brad Baldwin about working with the best players in golf and building the TaylorMade brand into a $1B revenue line for Adidas Group by following the founding CEO’s “triangle of influence” strategy. Despite the United States Golf Association‘s recent driver size cap and spring effect limits, Toulon shares a “secret” that he knows of 25-30 more yards that will come to golfers in the next five years through innovation and technology. I’m sure there’s a lot of golfers like me saying, “bring it on.”

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