Rick Alden, CEO and founder of Skullcandy, created a lifestlye technology brand that integrates cell phone and audio switching so the active lifestyle can easily switch from tunes to voice calls. The patented Skullcandy Link is available in Skullcandy-branded products and is also integrated into Giro helmets, Camelback packs, Burton headwear, Sessions snowboard clothing, and more. Rick’s 15 years of snowboard event and protour planning allowed him to understand the psychographics of the Skullcandy target customer and create an authentic alternative and lifestyle brand. Alden discusses how the company name was created out of a need for a memorable web domain.

Check out Supernatural at CES, hosted by Skullcandy.

Click here for transcript.

Tags: lifestlye technology, Rick Alden, Skullcandy, Skullcandy Link, Supernatural
 
Posted in: Connected Social Media, Enterprise 2.0, RockyMountainVoices, Technology