Facebook Will Centralize the Social WebPublished: February 8, 2010
Michael Arrington laments about about the decentralized nature of social content on TechCrunch today...
The online social landscape today sort of feels to me like search did in 1999. It’s a mess, but we don’t complain much about it because we don’t know there’s a better way.
You might be sick of hearing this from me, but strongly believe that Facebook is the next Google. It took me a while to "get religion," but now I have it. Just as Google brought a simple way to search the web,... [
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Published: February 8, 2010
Last week Edelman, my employer, published our tenth annual Trust Barometer study. You can read the full report here. One of the more juicy statistics that Advertising Age and others noted is that trust in peers surprisingly dropped dramatically from 47% to 27%.
Tom Foremski says this is bad for PR:
This is bad news for PR agencies because social media has been the ‘point of the spear’ for so many firms. This is what brings in new business.
While he's right that social media has been a... [
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Published: February 8, 2010
Left: There are four main categories of social strategy, yet with over 20 subset objectives, which we’ll discuss at a high level.
Organizations that focus on social technologies suffer from the symptom of ‘Fondling The Hammer‘ . True social strategy stems from business objectives –not the latest technologies.
So often, companies develop social tactics based on the latest tool that’s sprung forth. Yet, so far and few in between to organizations develop an actionable plan based on b... [
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Published: February 7, 2010
There is some exclusive rumor going around according to PPC Geeks Blog. PPCGeeks is reporting that the a Windows Phone 7 is coming - I call it the wPhone.
Note: according to PPCGeeks all the information may not be entirely official, although it's definitely rumor worthy. It is not uncommon for vendors now to leak key news prior to big "noisy" events to get pre-buzz build up. Apple and Google do this all the time.
I am a long time fan of Microoft from my old school days so I hope they can p... [
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Published: February 1, 2010
I’ve now heard from three separate Google employees that Google will release a news feed that will compete with Facebook and Twitter. I expect to see a demo at Google’s IO conference in April. For hints at what’s coming you MUST look at two foundation-level services:
1. Google Profiles. Google is asking you to voluntarily add all sorts of information about yourself. So far I’ve told it more than I’ve told Facebook or Twitter, here’s my Google Profile. Why? Because it’s available to... [
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Published: January 27, 2010
by Josh Bernoff Since I published the post about the Splinternet Tuesday, a lot of discussion has been flying about. See the comments on that post, the post on Advertising Age, and my interview with Kai Ryssdal on Marketplace.First, lets be clear. Its the Internet applications that are splintering, not the Internet itself. The most splintered of these applications is the Web, but there are others (tried running Skype on your iPhone lately?).Second, its wonderful that standards like HTML5 are com... [
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Published: February 1, 2010
by Josh Bernoff That social media project you are working on. Is it worth it?The iPhone app -- is it going to pay off, or just drag your job into the toilet?Our new book Groundswell HEROes is about highly empowered and resourceful operatives (thats you, if youre considering, building, or managing a technology project that touches customers). As we reviewed these projects, we realized that people often have difficulty up front in identifying just what they are about to get themselves into. Its no... [
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Published: February 7, 2010
by Josh Bernoff
Im not a corporate spokesperson for Forrester. But as a prominent social
media analyst here, I wanted to comment on the recent discussion regarding our
policy on analysts and blogs.
Forrester is and has always been a leader with analyst blogging. Charlene Li
started this blog you’re reading in 2004. We love blogging. And many of our
colleagues that came from Jupiter, the company we acquired in 2008 are also avid
bloggers.
The Forrester management team needed to make a decisi... [
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Published: February 8, 2010
Note: This post is from Cliff Condon, Forresters VP in charge of our social media efforts, and represents the companys official position on the topic of analyst blogging.Wow. There are a lot of comments flying around about Forrester’s yet-to-be released blog platform and associated policy – some accurate, some not. The blog posts from Forrester analysts like Josh Bernoff and Augie Ray have had the most accurate information to date. Since my job is to lead many of Forrester’s social... [
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Published: January 27, 2010
In response to Dave’s Reading tea leaves in advance of Apple’s announcements, I added this comment:
Steve loves to uncork constipated categories with the world’s slickest laxative. So I’m guessing this new box will expand Apple’s retail shelf space to include newspapers, journals and books as well as sound recordings, movies and TV shows. It will be the best showcase “content” ever had, and will be a wholly owned proprietary channel. A year from now, half the people on planes will... [
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